The Great Fail: How Silicon Valley Bank Went From Boom to Bust
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank...
View ArticleWunderman Thompson Appoints Rosie Bardales as Creative Leader in New York
Wunderman Thompson has hired Rosie Bardales from BETC as chief creative officer of its flagship New York office. Bardales will report to Tom Murphy, Wunderman Thompson's North America creative chief,...
View ArticleLong Averse to Advertising, Tesla Takes a U-Turn. Here’s Why It Matters
"Brand decides to advertise" might seem like an unusual headline, it's one that's taken over the business press following Tesla's annual shareholder meeting in Austin, Texas. That's because after two...
View ArticleFamed for Goofy Ads, Mattress Brand Purple Decides It’s Time to Grow Up a Little
Let's play a game of Guess the Advertiser. Ready? Picture an attractive young woman in a sundress strolling through a field of lavender--in Provence, perhaps, or maybe someplace in Portugal. She trails...
View ArticleHow TRESemmé Spotted Value in Social Comments to Create #MyStyleIsMyPower
"Comments are everything. That's where the truth lives, I think much more so than just looking at all your standard metrics of reach engagement," said Jessica Grigoriou, head of beauty marketing for...
View ArticleWBD Unveils Max Ad Options Ahead of Launch, New Streaming Products at Upfront
Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden,...
View ArticleMugler’s AR Mirror Turns You Into a Constellation
Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany. In collaboration with creative studio...
View ArticleMarketers Are Clueless About Post-Cookie Solutions
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019....
View ArticleVMLY&R and MullenLowe US Take Top Prizes at the ADC 102nd Annual Awards
VMLY&R's groundbreaking work for Dell Technologies and Intel--an interactive book for people with motor neuron disease (MND)--took the top prize, an ADC Black Cube for Best of Show at the ADC 102nd...
View ArticleIn Virtual Upfront, Netflix Says It Has Nearly 5 Million Monthly Ad-Tier Users
Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount's vacated Wednesday evening slot. Then it shook things up again last week by shifting to a...
View ArticleYouTube Unveils 30-Second Select Spots, Pause Ads at Brandcast Event
At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it's the best option for reach....
View ArticleAdobe Continues AI Push With Latest Generative Image Tool
Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Now it's adding another...
View ArticleWhat Marketers Can Learn From the Rise in AAPI Cultural Appreciation
In the past few years, the entertainment spotlight has turned to the AAPI community, and momentum is continuing to build for Asian-centric stories, films, music and entertainment. We have seen...
View ArticleTo Get Airbnb’s Strategy Right, the Brand Had to Acknowledge What Was Wrong
When a traveler rents a room from a host who's not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed and...
View ArticleVMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His...
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO...
View ArticleA T-Rex Appears in the Moab Desert As Apple TV+ Hypes Prehistoric Planet
Apple TV+'s Prehistoric Planet uses visual effects and the latest paleontology research to show viewers how dinosaurs lived 66 million years ago. The streaming service took the same art meets science...
View ArticleHere’s What It’s Like to Win a Cannes Lion
The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has long championed global creative excellence. But over the years, the...
View ArticleKroger to Add Digital Smart Screens to 500 U.S. Stores
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will...
View ArticleBacardi Incorporates AR in Its ‘Do What Moves You’ Summer Campaign
Bacardi is encouraging people to make the most of the upcoming summer season through its "Do What Moves You" campaign, kicking off in June. The campaign will launch June 8 with a Bacardi x Stadium...
View ArticleThe Great Fail: How FTX Went From Irresistible to Criminal
FTX once touted itself as the cryptocurrency trading platform to revolutionize the industry with its founder Sam Bankman-Fried at the helm. This once-promising company was on a path to decentralize and...
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